An exclusive community and data backed acquisition system to buy your first or your next business and build a lasting legacy.
You're not stuck, you're just alone at the top. Most entrepreneurs hit a ceiling, not because the opportunity isn't there, but because you're solving $10M problems with $1M strategies.
Unsure where to start?
Try our conciergeHi I’m Codie, I remember the day I bought my first business. The smell of detergent. Mold. Fluorescent lights. Shiny machines. But they were all MINE.
That small first business led to a portfolio that does 9 figures in revenue, dozens of businesses, and now 1,000’s of small business owners who have followed the same playbook.
But it also made me realize most people don’t want to be owners like you. They don’t aspire to a life that is bigger. They won’t bet on themselves and if you hang around them too long, they may infect your thinking as well. I wanted a room where people thought bigger, I wanted a room where we shared all the secrets to buying and building instead of hiding them. I wanted a nation of owners. That’s why I started Contrarian Thinking.
We don’t just talk. We curate small cohorts of business buyers, operators, and builders. Each group becomes a board of advisors for business and your acquisition. Every weekly session is about real deals: negotiating M&A, structuring seller financing, solving for operational chaos, scaling revenue, and even the hard stuff - leaders, legacy, and what happens when something goes wrong?
Nothing’s off limits: not having enough capital, not sure on a partner, hiring and firing, systematizing service companies, buying cashflowing assets, changing how wealth is built in America. Each member is vetted.
Only a fraction make it into a circle. If you’re sick of surface-level conversations and ready to dig in, we may be for you. Apply if you’re ready to take back your community and life.
Most people don’t lack ideas — they lack an operating system to execute. At Contrarian Thinking, we help take back Main Street by buying and building businesses the smart way. Whether you’re a solopreneur or a seasoned operator, we help you buy or grow your business predictably, consistently, profitably, and less painfully.
We help you set your vision (what we call your gameplan) for your company, your life and your team. If you don't have the destination set, it's much harder to get there.
We help you surround yourself with operators, deal scouts, capital partners, and advisors who’ve actually bought and scaled businesses — not just talked about it. Then we help you build your team to your plan.
We give you the operating system: how to find, finance, fix, buy, and scale businesses. From due diligence to SOPs to hiring your first GM - our frameworks honed through 15 years in private equity and operating walk you through it.
I ask for no one's money. I expect no one's praise. I have never walked the easy path. I am not interested in suits and ties and standard jobs. I do not give up in the face of the hard and the terrible. I search out that which most run from. Cubicles and small lives? No. Give me dirt under my fingernails, desperate dreams, wrinkled skin from too much sun, and eyes too hard from the things I've seen. I am a builder. I am an owner. I will not do what I am told, I will do what is required.
We are an investment firm and media company led by Codie Sanchez, 15+ year veteran of private equity and operator of a portfolio of Main Street businesses. We help owners BUY, SCALE, SELL. We buy businesses, teach our partners how to do acquisitions, then we help them scale to create enduring businesses they love to run.
One of the largest business acquisition marketplaces in the world.
Venture capital firm investing in the next generation of tech for businesses.
One of the largest business acquisition marketplaces in the world.
Codie is a bestselling author whose book shows readers how to think differently, buy businesses, and build real freedom through ownership.
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