COURSE

Build Your Newsletter Into a Business

Build wealth and influence from nothing but an email list. Learn how we built Contrarian Thinking up from a free email newsletter to the money-making machine it is today.

Get instant access for $1,250

Does this sound like you?

You’ve seen our follower counts and subscribed to Contrarian Thinking, wondering how the hell we went from 0 to 550k+ subscribers in a short few years. Maybe you already have a newsletter and are looking to 10x your fan base and monetize it. Or, maybe you’re starting from scratch. Either way, this course will get you there.

“Codie has built an incredible group and literally provides the exact playbook for you to do the same. Everything you could possibly need is in this course.”

Taylor M.

“If you are looking for no bullshit or filler and just fully actionable information and tactics to make your stab into the newsletter scene, this is an absolute steal. The biggest return on investment you will find out there, period.”

Jason

“There’s a gorgeous balance of prompts for planning, and action steps to take, supported by which tools to use. This course has left all my creative energy freed up for confidently providing value to my community, rather than drained by trying to figure out the ‘how.’ Best. Investment. Ever.”

Katie

Build wealth and influence

Email is still the most powerful and profitable platform in the information economy.

This course lets you in on the playbook Codie Sanchez used to grow Contrarian Thinking to 550,000+ subscribers and 4 million social followers in 2 years.

Get instant access for $1,250

Here’s what you’ll learn

In Build Your Newsletter Into a Business, we share all the tools you need to build wealth and influence through your own email newsletter. In this self-paced course, you’ll learn how to grow your email list using social platforms and collaboration – without spending a single dollar on advertising.

We’ll also cover how to stack revenue streams inside your newsletter to make it earn its keep. We provide templates and guides covering everything from hiring your team to planning your financial projections and revenue models.

Plus, exclusive interviews with other newsletter creators will inspire you with stories of how they grew their own email lists and personal brands.

Units

15+

Hours of video lessons

Templates and Guides

Course outline

Welcome, future social media & email tycoons
What to expect & WTF you should listen to me

Why email? Why a newsletter?
Learn from the biggest: Lessons from those who came before
The why is bigger than you think

The what & why
How to pick your niche
Still lost on where to start?
The who & how
Before you start, read
When it’s too hard to write

Your landing page & blog
Setting up your newsletter & landing page
Other tech tools that are awesome
Increasing your open rate & welcome sequence

Really intimidating business plan
Setting goals
Team – and how to find ’em
Bonus video: Growing with the right team & KPIs

If you build it, they won’t just come
Your first 1,000 subscribers in 1 week
Your first 10,000 subscribers: The step-by-step
Leverage others’ audiences
Platform hack: TikTok
Platform hack: Twitter
Platform hack: Instagram
Collaborations: An echo chamber
Psychology of email newsletters: Get in their heads
Buy then build: Growing via acquisitions
Bonus video: Alex Garcia on growth loops
Bonus video: Dan Held on how to grow your audience through multichannel presence
In summary

Pre-launch, always
You’re probably not charging enough
Paid ads: Using $ to grow
Bonus video: Jack Butcher & a $5M online business
Make sure you have a funnel
Bonus video: Chris Lema on membership & subscription models
Resource: Newsletter profit model
Resource: Expanded financial projections
Resource: E-downloads
Summary of money plan

Trolls and haters – what you can expect
This is just the beginning
Bonus video: Nathan Barry & Codie Sanchez discuss the $1M newsletter
Growing a newsletter for corporate marketers
Bonus: Newsletter masterclass replay
Go forth and DO!

Meet your instructor:
Codie Sanchez

As the founder and CEO of Contrarian Thinking, Codie helps people learn to think critically about money and build wealth through unconventional business buying strategies. She’s a reformed journalist, Wall Streeter and investor who has built a $50 million portfolio of “boring businesses. Bottom line: Codie knows her sh*t. She created Contrarian Thinking to spark a new generation of free thinkers and business owners. Will you be the next one?

FAQ

If you have something to say, and an audience that could be interested in reading about it, you have a potential media asset that can attract the attention of thousands of people. We’re all about creating owners, and a newsletter is one of the best ways to “own” your audience’s attention and ensure you have a direct connection with them on a regular basis.

You’ll learn the step-by-step actions used to go from $0 and 0 subscribers to making $1 million and hitting 1.5 million followers in 1 year. Just like we did. Actionable steps include:

How to identify your most engaged audience
90-day action plan to get your first 10,000 subscribers
How to leverage and repurpose a single piece of content in 10 formats
Creating a traction flywheel
Landing page conversion hacks
When and how to monetize your content for high earnings
And a lot more

Yes. It doesn’t matter if you’re in business, finance, fashion, fitness or gardening. The content is agnostic and can be applied to any industry, niche or interest.

The course is self-paced. Once you complete one lesson, you can move on to the next. There are about 15 hours of total video, plus additional content and resources. It’s the exact framework we used to attract over 200,000+ subscribers in the first 2 years of our newsletter.

Learn from profitable newsletter creators

Enroll now